Answer a burning question

Get a repeatable answer to your most important business questions, for a fixed price

We repeatably allow you to answer your most wanted business question, using your data, for a fixed annual cost.  We do the majority of the work for you “as a service” using our capability.


Is it for me?

For the

Business Owner or Senior Executive;

Who needs

to repeatably get answers to known questions, with data they already have access to;

The “Answer a Burning Question” is a service;


Enables you to make data driven decisions quickly and safely;


the current regular manual analyst effort, purchase and configure your own software or build your own IT solutions; "Ask ADI a Question" will:
  • Refresh the answers as often as you require for 12 months;

  • Allows you or your team to upload new data to refresh your answers;

  • Have no additional on-boarding or ongoing maintenance costs;

  • Work with your own Visualisation or Analytics tools (if you have them);

  • Provide a full managed service so you don’t have to worry.

Example Benefits

Single list of customers

Often you may want to answer a question based on a single unique list or count of a business concept, for example, customers, suppliers, providers or students.

Example Questions

  • How many customers do we have?
  • How many suppliers do we buy from?
  • How many students do we have enrolled?
  • How many providers do we work with?

Typical Challenges

  • Customer data is spread across multiple different source systems and needs to be combined to allow a single list of customer’s to be viewed.
  • The customer identifiers may not be consistent across the source systems, requiring complex logic to remove duplicates where the same customer has different identifiers in each system.

Single view of customer

Often you may want to answer a question based on combining data from multiple systems to provide a single view of data to answer a question.  These single views are often dependent on a single list for a business concept, for example, a single list of customers.

Example Questions

  • What was the revenue and expenditure and inventory levels for a customer in December?
  • What are my HR and Finance and Sales KPI’s for a sales region?

Typical Challenges

  • Customer data is spread across multiple different source systems and needs to be combined to allow a single of information to be viewed.
  • Multiple business events, for example, “customer buys product”, “plant manufactures product” and “warehouse ships product” have to be combined to provide the single view.

Faster Official Information Request (OIA's) Responses

As a Government agency, you have to consistently reply to OIA’s within 20 working days. Often these OIA’s are based on repeatable questions or data that is used repeatably.  

Typical Challenges

  • The data required to answer the OIA is stored in multiple data sources.
  • Your information technology or data teams are too busy to respond to your data request in the timeframe you need.
  • You do not have visibility of the questions that have been asked in the past or the answers that have been provided.

The Process

Its a simple process for us to work together to deliver an answer to your most important question

We agree your core business question

We work with you to quickly identify and agree the core business question you want to be answered and the secondary business question.  For example “How many customers do we have” and “Where are they located” or “How much revenue did we make for each customer”. This will typically involve a couple of hours of your time.

We run an interactive workshop

We run an interactive workshop with your key subject matter experts to gather from them an understanding of your key business events and concepts, using our Natural Language approach.  For example, “Customers Buy Products from an Employee at a Store on any given Weekday”. This workshop typically takes between 2 and 4 hours of your time.

You provide us with your data

You provide us with the detailed data needed to answer these questions.  In our experience, you will typically give us a hard question to answer to test our metal, and this will require data from multiple source systems. We have a number of patterns to help make it easy for you to give us your data in a secure way. The time it takes you to acquire this data for us varies with every customer and business question, as it’s based on the flexibility of your systems and your organisation.    

We look at your data

We use to harvest meaning from your data and we have a quick look to gain an understanding of what it contains and how it is structured.

We collaborate on defining data change rules

We define data change rules using our Natural Language approach to transform the data from the raw state you provided, to a format that can be used to easily and repeatably answer your question.  This may include simple rules such as which data identifies a unique customer, or complex rules, for example, deriving a single (golden) customer record from multiple disparate sets of customer data. We do the majority of the effort defining these, but your time is needed to help us review them.  

We configure for you

Magic happens here as we quickly configure to change your raw detailed data into information which reflects your key business events and concepts using the defined change rules.  This process is what allows us to provide you with repeatable answers to your business questions for the next 12 months.

You provide feedback and we iterate

You review the answers to your questions and we work together to iterate on the answer until you are happy with the answer that is being provided by your data.

You update your data and consume the latest answer

You upload or update your data on a regular basis and then consume the latest answer that has been automagically refreshed.  This will take minimal time on your part.

Key Features

Everything you need, nothing you don’t

Answers automatically refreshed

Your answers are automatically updated based on the same frequency you upload new data, for example hourly, daily, weekly or monthly

Multiple data sources

Answers can be based on multiple data sources, as long as you can provide us with the data we can enable you to answer your questions using it

Your BI tool or not

You can access the answers in your favourite BI tool, or we can provide simple access to the answers via your web browser

Answers for 12 months

Your fixed price fee includes the ability to refresh your data and your answers as often as you want for 12 months

Any data format

We can use your data if it is in a csv file, excel workbook, JSON or XML file, or an extract from your databases

As a service

The fixed price includes everything required to repeatably answer your business questions for 12 months, no hidden extras, no surprises


How many users can access the answers?

If you are using your own Business Intelligence, Visualisation or Reporting tool to access the answers, then you can have as many users as your tool can support.

If we are providing easy access to the answers via your web browser then we leverage Google Data Studio which is available to as many users as you require at no additional costs.

If you need advanced BI capabilities, we can recommend a number of cost-effective cloud BI options, such as QlikSense, Tableau and PowerBI that enable multiple users to access the answers.  However, these will involve additional costs, to purchase the multi-user licenses of those tools, in addition to our fixed price.

What happens if we want to stop?

If you want to stop using the service at any time, we will decommission your access and permanently delete your data.

We suggest you extract all your data from the consume area before we decommission your access, as once we have deleted it we cannot recover it.

Can we get copies of all your code, so we can replicate it on our platform?


One of the reasons we are able to deliver answers to your questions using your data so quickly is due to the magic we have built under the covers on our platform.  As you would expect this is the value of and it would be remiss of us to give this magic away.

However, we will always provide you with copies of your event, concept and detail definitions and the Natural Language change rules we configure for you.  With these you could build your own data platform and replicate the data you consume from if you desired.