Master Data Management

Centralise your data into a single data repository to enable you to manage data as a true asset

We automate combining all your core business concepts (for example customers, products, services, locations) from multiple sources to provide a single centralised view.  We create simple or complex matching rules to ensure that you get “one version of the truth” for each core business concept.


Is it for me?

For the

Chief Data Officer (CDO), Chief Analytics Office (CAO), Chief Marketing Office (CMO) or Chief Information Officer (CIO).

Who needs

one version of the truth for core business data, that resides in multiple systems of record;

The “Master Data Management” is a service;


combines core business concept data from multiple source systems, in one place using advanced matching rules;


the current data silos or manual matching processes; "Master Data Management" will:
  • Combine data from up-to 5 disparate data sources;;
  • Create master data definitions for up-to 10 core business concepts;
  • Use advanced matching algorithms;
  • Refresh the data as often as you require for 12 months;
  • Allows you or your team to upload new data to refresh your data;
  • Have no additional on-boarding or ongoing maintenance costs;
  • Work with your own visualisation or analytics tools;
  • Provide a full managed service so you don’t have to worry.


How many users can access the answers?

If you are using your own Business Intelligence, Visualisation or Reporting tool to access the answers, then you can have as many users as your tool can support.

If we are providing easy access to the answers via your web browser then we leverage Google Data Studio which is available to as many users as you require at no additional costs.

If you need advanced BI capabilities, we can recommend a number of cost-effective cloud BI options, such as QlikSense, Tableau and PowerBI that enable multiple users to access the answers.  However, these will involve additional costs, to purchase the multi-user licenses of those tools, in addition to our fixed price.

What happens if we want to stop?

If you want to stop using the service at any time, we will decommission your access and permanently delete your data.

We suggest you extract all your data from the consume area before we decommission your access, as once we have deleted it we cannot recover it.

Can we get copies of all your code, so we can replicate it on our platform?


One of the reasons we are able to deliver answers to your questions using your data so quickly is due to the magic we have built under the covers on our platform.  As you would expect this is the value of and it would be remiss of us to give this magic away.

However, we will always provide you with copies of your event, concept and detail definitions and the Natural Language change rules we configure for you.  With these you could build your own data platform and replicate the data you consume from if you desired.