Everybody wants self service data, but what do they really mean when they say that.

If we gave them access to a set of highly nested JSON data, and say “help your self”, would that be what they expect?

Or do they expect self service to be able to get information without asking a person to get it for them.

Or are they expecting something in between.

I ask them which of the five simple self service patterns they want to find, which form of self service they are after.