In this episode, we talked with with Gabrielle Benefield, the inventor of the Mobius loop, an outcome focused product development framework.  Gabrielle shares her journey in agile product development from Silicon valley to Yahoo.  And the importance of focusing on outcomes of outputs and improving decision speed. We discuss why organisations don’t focus on outcomes, the problem with contracts and scaling an outcome based approach. And finally, we talk about how you can use an experimental approach to bring an outcome driven, focus to your organisation.