The semantic layer is your mystical bridge between complex data and meaningful business insights. It acts as a translator, converting technical data into a language you understand. It works through metadata, simplifying queries, promoting consistency, and enabling self-service analytics. This layer fosters collaboration, empowers customization, and adapts to changes seamlessly. With the semantic layer’s power, you can decipher data mysteries, conjure insights, and make decisions with wizard-like precision. Embrace this enchanting tool and let it elevate your data sorcery to new heights.
Explore the intricacies of marketing attribution with Yorgos Moschovis on the Agile Data Podcast. Dive into the complexities of tracking customer behavior across various channels and the challenges of connecting online and offline data. Learn about Yorgos’s journey from the Office of the Auditor General to a leader in data analytics, navigating through companies like Spark New Zealand and Silicon Graphics. Understand the evolution of attribution modeling, from basic first and last touch to sophisticated, multi-touch approaches. Discover the impact of third-party cookie demise on tracking and the emergence of identity management solutions. Gain insights into how different industries, like retail and insurance, approach customer journey mapping and the significance of continuous touches versus deeper histories. Hear Yorgos’s perspective on the diminishing role of static demographics in favor of digital behavior analysis. The conversation also delves into operational improvements through actionable insights, emphasising real-world applications and AB testing over theoretical model complexities.
Join Murray Robinson and Shane Gibson as they dive into a discussion with Jose Corella on how leadership principles from the US Air Force can find applications in civilian organisations.
The Hitchhikers Guide to the Information Product Canvas
Information Product Canvas – Google Slide Template
How Can Data Teams use Generative AI with Shaun McGirr
Roman Pichler – Product Management
AgileData App Colours of the Catalog
Pulp Data Fiction