We define data change rules using our Natural Language approach to transform the data from the raw state you provided, to a format that can be used to easily and repeatably answer your question. This may include simple rules such as which data identifies a unique customer, or complex rules, for example, deriving a single (golden) customer record from multiple disparate sets of customer data.
We do the majority of the effort defining these, but your time is needed to help us review them.
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